Two years ago when I
thought of putting a Web Site together with some of
my photography a Web designer joked, "It's like
putting a bowl of candy on the table. If you put
your photos out there, someone will help himself."
Despite the current debate amongst photographers
regarding the value of publishing their work
online, the ability to digitize and post
photographs on the Web is transforming the medium
in new and exciting ways.
Copyright infringement is clearly one of the major
concerns facing photographers as they decide
whether to publish on the Web. Photographers have
worked nearly fifty years to protect their vested
interests in usage and in getting credit for their
work. As more of them become Web savvy, new tools
will be made available to help deter the misuse of
their images. The new version of Photoshop
4.0 for example,will include PictureMarc
an extension enabling photographers to embed their
digital signature on an image, which can later be
used to prove ownership.
In addition to these technological advances,
photographic content has improved a great deal in
the past two years. Take for example Zone
Zero, a site developed by photographer
Pedro Meyer. At last count Zone Zero featured over
thirty portfolios, each with about twenty
photographs, from photographers around the world.
Meyer, himself a pioneer in digital photography,
has created a compelling place not only to view
high quality images, but also to interact through
email with the contributing artists. Although the
emphasis is on work from Latin America, there's a
photo-story exploring alienation in Sweden, an
extended piece on gang life in East Los Angeles and
a series of images from Cuba. To continue the
dialogue one can send feedback to a photographer
halfway around the world, wake up the next morning
and find a reply. This communicative tool alone is
nothing less then astonishing.
Meyer sees the web as a powerful medium allowing us
to transcend the limitations of space and time. "A
printed medium such as a newspaper or a magazine,
has a very short shelf life, compared to that of
Zone Zero, where we can keep everything there as if
it were a library to be accessed whenever the
viewer needs or wants to see the material." The
Web's ability to reach a larger audience is another
factor. Meyer points out that "Photography books
are considered very large if they are given press
runs of three to five thousand. Compare that with
our Web Site where we can get a photographer to be
seen by that number of people in the space of sixty
days." The time constraints of print too are easily
bypassed in digital space. "Who wants to read one
year old information when we can deliver that
today?
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